What is Your Call to Action?

read-nowWhen you write an email to somebody you likely want them to do something, like answer a question, buy your product, review a report, schedule a meeting, read your newest post, etc.

You get the gist.

A good email is clear about what you want the reader to do next.

When you call someone you commonly explain why you are calling within your first sentence. It’s really odd if some stranger calls you and just states his name. You want to know why he is calling, right? You quickly want to know what they want from you.

To speak in internet marketing terms, each of the two examples has a clear “call to action”.

Think about these endless sales pages, with video, customer praise, list of features and so on. It is pretty obvious what their call to action is: “Push this screaming yellow ‘buy’ button!”. All credit cards accepted. (more…)

March 17th, 2014|Tags: , |

Email Tip No1: Summarize Your Email in the Subject Line

Email tipsSo many unread emails! You’d like to know with just a glance which ones are the most important? Good luck with that.

Let’s see: Several emails from your boss titled ‘report’, ‘meeting’, ‘paycheck’, and ‘your last day!’ from your boss, one from your coworker titled ‘question’, then a couple emails from people you’ve met at the conference last week, all titled ‘Hi’ or ‘Hello’, one from your wife ‘this is it!’, several newsletters, and one from your new client titled ‘need to reschedule Thursday meeting’.

So wait a minute. The last one is clear, but am I fired and what is with my wife? Of course I open my wife’s email first only to find out that (more…)

September 9th, 2013|Tags: , |